Citibank Logo History and Evolution Story of Citibank

Citibank Logo History

Citibank is an global bank situated in big apple city, the usa, and it operates in about one hundred sixty international locations. It has a emblem, that’s a few of the best and most iconic ones.
The Citibank logo become designed by way of Paula Scher of Pentagram, and brought in 1998. whilst the organization met her, she right now sketched the brand on a napkin. Later, in 2002, the acronym became modified from “Citi” to “Citibank”, when the enterprise modified its name to the cutting-edge one after a merger. The call is written in blue letters, and a crimson arc caps the decrease-case ‘t’. The arc is a simplified umbrella picture borrowed from the logo of

vacationers group. It symbolizes the corporation’s striving to preserve its customers glad and comfy them in opposition to all types of economic upheavals.
The Citibank logo is available in colorings: blue and red. The blue coloration symbolizes the enterprise’s integrity, elegance, and excellence; the red colour stands for ardour, willpower, and energy.

The emblem’s typerface imitates Paula Scher’s handwriting, which become borrowed from the serviette prototype.

Symbol of Citibank Logo

The earliest Citibank brand changed into created in 1955 following the merger of the countrywide city bank of recent York and the first countrywide bank. The logo looked rather old-fashioned with its intricate seal-like design. possibly that turned into one of the reasons why the Citibank image become simplified in only 7 years and grew clearer and clearer with each new version.

Leave a Reply

Your email address will not be published. Required fields are marked *