Tesco Logo History
In its early years, the organization used a simple black wordmark brand “Tesco shops LTD” proposing a plain all-cap font. because the grocery store chain was growing, it went through a succession of typographic logotypes. starting from 1970, pink has been the dominating shade of the Tesco logo. The modern-day model of the logo brought in 1995 sports a brilliant pink wordmark with a blue horizontal bar placed underneath each letter.
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